Facebook has recently launched a new social media chatting app called “Tuned”, this app allows couples to send messages, exchange music and make a digital scrapbook.
Tuned was created by Facebook’s New Product Experimental Team which focuses on creating new social media from scratch.
The app claims to be a “private space” for couples to talk but it doesn’t appear to possess the end-to-end encryption of services like WhatsApp.
Instead Tuned has an equivalent data policy as Facebook, which allows the organization to gather communications and other behaviour to focus on advertising at the user.
This data policy could mean users are less inclined to send personal information or private photos via the app.
Facebook didn’t answer the BBC request for comment about the launch of Tuned.
At the moment, the app is accessible only to iOS users within the US and Canada and doesn’t require a Facebook account to use it.
Facebook announced it absolutely was into the dating space in 2018. It has launched a dating service to rival Tinder and Bumble in 20 countries to date. But this new couples messaging app is different from that service.
The new product doesn’t appear to be much different from other messaging services. Users add another person using their telephone number and once they’re connected can send pictures and voice memos and therefore the app has new custom reactions that couples can send to one another.
Facebook formed the group that created Tuned – the New Product Experimental Team (NPE) – within the summer of 2019. Its goal is to develop new social media services. It has built a meme creation tool and an app for saving and organizing photos almost like Pinterest.
When Facebook launched NPE it said the team apps were meant to change rapidly and that its services would be “shut down if we learn that they are not useful to people.”